In a bid to boost up their ratings, the Academy has launched a new contest to entice moviegoers in voting for their favorite films of 2021, regardless if they were nominated for Oscars or not.
Using the hashtag #OscarsFanFavorite or voting for a movie on oscarsfanfavorite.com, the winning moviegoers will be able to win an all-expenses-paid trip to Los Angeles in 2023 to present a category during next year’s Academy Awards, if they vote from February 14th to March 3rd.
On the Twitter contest, the VP of digital marketing at the Academy of Motion Picture Arts and Sciences Meryl Johnson explained that “We’re thrilled to partner with Twitter to help build an engaged and excited digital audience leading up to this year’s ceremony. Through these activations, social media users around the world now have more opportunities to engage with the show in real time, find a community and be a part of the experience in ways they’ve never been able to before.”
This looks to be the result for the Oscar’s attempt at introducing a Best Popular Film category, after they initially shelved the idea in 2019. Twitter users can vote on a film, and the most popular one will be recognized. They won’t win an Oscar, but that would make the Academy notice a popular film such as Spider-Man: No Way Home, for example? It’s an interesting way to lure audiences back to watch the Oscars, but will it pay off? Only time will tell…
Source: The Hollywood Reporter