Could Online Casino Games be Netflix’s Next Move?

It’s only been a couple of years since Netflix announced it would be entering the competitive arena of the gaming industry. Though many initially scoffed at the idea, Netflix has already launched a few of its own cloud games and mobile games. They haven’t made much of a stir in the gaming community yet, but things do seem to be working out for them.

With these relatively recent developments among the streaming platform giant, some people have been
wondering if online gambling games will be next on Netflix’s docket. Is this really a viable possibility?

The Pros of a Netflix Online Casino

Though the branding might be a bit confusing for people, the desire for Netflix to enter the realm of online gambling is a lot more logical than meets the eye.

Perhaps the most important point supporting a Netflix online casino is that Netflix already has both the
money and the infrastructure to set up one pretty easily. Most established online casinos don’t have the
financial backing that one of the biggest names in entertainment has. All Netflix would have to do is hire a few people skilled in managing a casino, get licensed, and start partnering with software providers to get some games.

The partnering-up part would be pretty easy for them too. Netflix has already launched licensed IP games with major developers, so they already have a shoe in that department.

As long as Netflix launched a casino that had everything online gamblers are looking for, particularly the kind of bonuses outlined by AskGamblers, they would have a good shot at making a dominating online casino. These features could provide Netflix with a strong product for the online gamers out there, especially if they use their existing Netflix account credentials to log in.

The Cons of a Netflix Online Casino

Even if things look good from a logistics standpoint, it’s not necessarily going to be a good idea from a
branding perspective.

Though online casinos are more popular than ever, they are still not a mainstream form of entertainment the same way watching TV or movies is. Mobile games are one thing because they are played by people of all ages, but online gambling is aimed towards adults only. It could create a series of mixed messages to both Netflix’s audience and their sponsors or shareholders.

Not to mention that Netflix has spent years branding itself as a family-friendly business. There are bundle plans they have popularized over the past decade that focus on streaming deals that an entire household can use, including kids and parents.

To have that same website also have online gambling might convince parents to end their Netflix
subscription and use a different service that won’t inadvertently expose their children to gambling.

What Kind of Games Does Netflix Already Have?

It’s only been a couple of years, but Netflix has already amassed a decent library of diverse mobile and
cloud games. Many of them are part of well-known IPs that could attract fans of established movie, video game, or television franchises.

Like any major mobile game publisher or platform, Netflix offers a variety of games including family
games, stealth games, board games, tower defense games, platformers, and action-adventure titles.

Some of the most famous games Netflix currently has include:
● Rollercoaster: Tycoon
● Civilization VI
● Battleship
● Carmen Sandiego
● Minesweeper
● Katana Zero
● Braid: Anniversary Edition
● Sonic Mania Plus
● Grand Theft Auto III: Definitive Edition
● Hades
● Farming Simulator 2023
● Football Manager Mobile 2024

Netflix quickly got to work securing some major IPs to help build up their library, and as far as the mobile game market is concerned, they seem to be doing quite well. With the Squid Game acquisition being one of their most recent ones, there seems to be no sign of them stopping their trek in the gaming sphere anytime soon.

Will Netflix Ever Launch Its Own Online Casino?

As exciting as the possibility may seem to some fans of online gambling, the odds of Netflix ever
launching their own online casino at any point in time seem to be quite low.

For one thing, there aren’t too many companies out there investing in both the online casino market and the mobile gaming market. Netflix is putting a lot of stock into the latter, and this seems to be taking up enough of their resources at the moment.

And, as mentioned before, the branding that Netflix has built up since 2007 is more family-friendly than an online casino’s themes or vibes. If Netflix ever were to be involved in the development and launch of an online casino, it would need to be a subtle approach.

They would be better off creating a new brand and owning it behind closed doors. Launching a mobile
app or a main website dedicated to gambling under the Netflix name and logo would be too off-putting for many people.

It’s not totally impossible for Netflix to enter the online casino world. Companies have done more
unpredictable things in our lifetime. But the odds of it happening anytime soon are very, very low. Maybe in a decade, things might be different — especially concerning the general attitudes towards online gambling, which is still not legal in many parts of the world.

Should Netflix ever take the plunge and launch its own casino, it would be wise to make it a timed
announcement alongside a major casino-focused series or film. Branded tie-ins like this have been
common, like in the video game world for example, where a game launches very soon after or before its film adaptation.

A Netflix production about a skilled and eccentric gambler would be a great tie-in for launching not only their own licensed casino but a branded and exclusive game that is under the same IP. For example, everyone loves a good poker flick, including non-gamblers. This would be an amazing way to help change the climate and attitudes around online gambling.