Shane Slater
As the world faces the uncertain future of aritificial intelligence, the problem of racial bias has become a hot topic. This subject is central to Jazmin Jones’ thought-provoking documentary Seeking Mavis Beacon, which examines one of the original AI representations of a Black woman. Probing deeper to investigate the real woman who inspired the face of the titular Mavis Beacon, Jones’ research reveals how her experience foreshadowed the complex issues of AI we face today.
Seeking Mavis Beacon recalls the early 90s, during early days of widespread computer use. As the general public entered this new frontier of technology, various opportunities for training emerged. Typing was one such coveted skill, motivating a team of software developers to create Mavis Beacon Teaches Typing. The program became a major success, with the eponymous Black woman becoming a household name. As the years went by, many began to wonder whether Mavis Beacon was a real person, or whether she was just a prime example of the Mandela effect.
The truth behind Mavis Beacon’s identity is uncovered through the work of the film’s director Jazmin Jones, who teams up with gifted coder/hacker Olivia Ross to launch a full-blown investigation. Indeed, the pair become amateur detectives with a “headquarters” adorned with the familiar signifiers of neon fluorescent lights and an evidence board. And when they do further research in a library, it further nods to David Fincher-esque thrillers.
Seeking Mavis Beacon and its investigators certainly look the part (at one point, Jones dons a Carmen San Diego-esque red outfit and hat). But it surpasses the usual tropes through its personal touches. Visually, the film playfully incorporates technology by inserting video clips from pop culture on computer screens to augment the storytelling. Furthermore, the interviews have a laid-back, conversational feel, eschewing much of the stuffiness of more traditional intellectual talking heads.
But perhaps most personal and vital are the film’s reflections on race. Jones and Ross’ deep connection and admiration for Mavis Beacon as a symbol of Black excellence is palpable. As such, it makes their search all the more urgent and meaningful. That search reveals that Mavis Beacon’s original visage is that of Haitian model Renee L’Esperance. And although the passion and vivacious personalities of the film’s central duo keeps us invested in their mission to meet her, the film ultimately arrives at larger questions applicable to both technology and filmmaking. Leaving viewers with as many questions as answers, it forces us to ponder the ethics of consent and the politics of how Black bodies are represented and exploited in the public consciousness.
SCORE: ★★★
[…] . […]