According to The Hollywood Reporter, the 95th Academy Awards saw an increase in ratings, not just for the live ceremony itself, but for the seven days beyond the live show. Since the COVID-19 pandemic, the Oscars saw its best ratings in 2023, with 18.76 million viewers tuned into the live telecast, including a 7% increase among adults aged 18-49.
This was public knowledge for a while. Now, new information from THR’s report shows that, after seven days of viewing across linear and digital platforms, over 19.9 million viewers watched the Oscars through diverse platforms. During the telecast, QR codes occasionally populated, bringing viewers to YouTube to view a “nominees spotlight.” This brought over 12.85 million collective views on the platform.
The ratings are far better than last year’s and the 2021 Oscars, which saw the lowest-ever rated show since the first time Nielsen tracked ratings in 1974. Are the Oscars on the road to a broader audience? This will be known next year, as movie theatres have relatively returned to normalcy after two difficult pandemic-related years.
Source: The Hollywood Reporter