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‘Taylor Swift: The Eras Tour’ is About to Blow Up the Box Office

Taylor Swift has not only been dominating the music industry, this month has her bringing her powers elsewhere, too. She’s of course taken over the NFL due to her likely relationship with Kansas City Chiefs star Travis Kelce, but that’s just the appetizer. This week, Swift is coming for the fall movie season. Yes, she’s about to blow up the box office with her concert film documentary, Taylor Swift: The Eras Tour.

The doc already has over $100 million in pre-sales, which is wild. It’s going to have one of the year’s biggest openings, easily, and could certainly be one of 2023’s top ten highest grossing films. When you consider that it’s a limited run, too, that’s pretty insane. It’s just another sign of Swift’s power, as well as the dedication and love her fans show her work. Plus, it doesn’t hurt that she’s one of the premiere performers out there and incredibly good at what she does. Taylor Swift: The Eras Tour will just be another example of this.

Taylor Swift performs during “The Eras Tour,” Monday, Aug. 7, 2023, at SoFi Stadium in Los Angeles. (AP Photo/Chris Pizzello)

The impending success of Taylor Swift: The Eras Tour means it’s likely her eventually directorial debut could be a juggernaut as well. This here is some of what I said about that still to come film, which I wrote right around the time I saw her in concert:

Tonight, I see Taylor Swift in concert. I’ve been looking forward to this for literally months, so it’s sure to be an amazing show. In my excitement, I was also thinking about what might be next from her. Of course, she has another Taylor’s Version album coming out, but there’s also the little matter of the film she’s making. Yes, presumably after her tour ends, she’s going to be directing an original screenplay she’s penned. Folks, I’m very excited for this one, since she’s proven to be a great writer, as well as have a true director’s eye.

Swift is no stranger to directing, of course. So far, in front of the camera she’s proven very compelling in the documentary format, where she’s clearly had a hand in things. Both Folklore: The Long Pond Studio Sessions (which she directed, as mentioned in my review here) as well as Miss Americana have been intimate experiences meant to highlight who she is, as much as what she does. These are tools that will serve her well as she makes this feature.

Of course, her most notable filmmaking so far has been with All Too Well: The Short Film, which arguably got her close to an Academy Award nomination. I’m not saying that this feature she’s got brewing is going to get her an Oscar nomination, but it’s something to look out for. She’s clearly got drive and talent, so it wouldn’t be a shock if this is more than just your average feature directorial debut. In a way, you can look at her as a music video director graduating to features. Now, this doesn’t make her the next David Fincher, but it does give you an idea that she’s starting from a really strong initial point.

So, all of this is just to say that I’m excited about Taylor Swift directing. Maybe the project will fall apart or not turn out well? That’s certainly possible. However, until proven otherwise, color me intrigued. This should be one to look out for, once it gets underway…

We’ll see just how good the movie is, but having seen The Eras Tour in concert earlier this year, I can vouch for it being quite the show. I’ll be curious to see how it looks on the big screen and what, if anything, is different from this part of the tour to what I saw. Either way, it’s going to be over two and a half hours of great music!

Look for my review of Taylor Swift: The Eras Tour at the end of the week. If you’re excited to see the concert film, be sure to let us know. As someone who really appreciates her music, I’m probably as pumped as many of you are…

Stay tuned for more on Taylor Swift: The Eras Tour!


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Written by Joey Magidson

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