Twitter Bots Fueled ‘Snyder Cut’ Movement According to Report


In a newly published piece from Rolling Stone (but to the surprise of no one), it is revealed that fake Twitter accounts and online bots were partly responsible for the release of Zack Snyder’s Justice League on HBO Max. According to the article, a report was issued in 2021 by Warner Bros to investigate the online #ReleaseTheSnyderCut movement, which grew more toxic as time went on, after a picture of Geoff Johns, Walter Hamada and Toby Emmerich‘s decapitated heads surfaced online.

The report stated, “After researching online conversations about the Snyder Cut of the Justice League‘s release, specifically the hashtags ‘ReleaseTheSnyderCut’ and ‘RestoreTheSnyderVerse’ on Facebook, Twitter and Instagram, [the analysts] detected an increase in negative activity created by both real and fake authors.

One identified community was made up of real and fake authors that spread negative content about WarnerMedia for not restoring the ‘SnyderVerse.’ Additionally, three main leaders were identified within the authors scanned on Twitter, Facebook, and Instagram — one leader on each platform. These leaders received the highest amount of engagement and have many followers, which gives them the ability to influence public opinion.”

It was public knowledge that bots helped Snyder’s Justice League and Army of the Dead to win the Oscars Cheer and Fan Favorite Moment at this year’s Academy Awards, so it isn’t surprising that fake accounts were also partly responsible for The Snyder Cut‘s upbringing. The entire movement grew so much in popularity that actors Ben Affleck, Ray Fisher, Gal Gadot, and Jason Momoa publically tweeted and posted its support on social media, which inevitably led to Warner Bros. and HBO Max greenlighting the project in 2020.

And the movement hasn’t stopped after its release, with fans (and fake accounts) now clamoring Warner Bros to #RestoreTheSnyderVerse, even if Snyder himself and the actors that starred in Justice League aren’t interested and have moved on.

Source: Rolling Stone


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Written by Maxance Vincent

Maxance Vincent is a freelance film and TV critic, and a recent graduate of a BFA in Film Studies at the Université de Montréal. He is currently finishing a specialization in Video Game Studies, focusing on the psychological effects regarding the critical discourse on violent video games.

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