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Warner Bros. Sets Oscar Campaign for ‘Barbie’ in Key Categories

Greta Gerwig‘s Barbie is set to be a major Oscar contender, and Warner Bros. has now set the film in two key categories. Even though Barbie is based on a pre-existing IP, the movie will be campaigning for Best Original Screenplay for this year’s awards season, hoping it gets nominated for an Academy Award.

Moreover, Warner Bros. will campaign Ryan Gosling for consideration in the Best Supporting Actor category for his performance as Ken. The film’s awards campaign is set to be quite limited, as studios still refuse to pay their actors and writers fairly, causing a strike. It has been reported that A24 has secured an interim agreement with SAG-AFTRA for its actors to do awards promotion for Past Lives, alongside other films that got an agreement with the union for appearances at major festivals.

Nonetheless, Barbie‘s awards campaign is in full swing, with IMAX screenings on September 22. The movie did not play in the format during its release, as Oppenheimer took over the screens for an extended period. Who knows if the Barbenheimer event will translate to major awards, but it’s clear they’re two of the biggest contenders right now.

Source: Variety


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Written by Maxance Vincent

Maxance Vincent is a freelance film and TV critic, and a recent graduate of a BFA in Film Studies at the Université de Montréal. He is currently finishing a specialization in Video Game Studies, focusing on the psychological effects regarding the critical discourse on violent video games.

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