You wouldn’t necessarily associate Focus Features’ The Northman with video games, but the studio is taking an interesting tactic to promote the film. The announcement has come, from Focus itself, that The Northman is partnering with Fortnite for an experience called “Vengeance: Inspired by The Northman.” The game is now available, for free, and may well bring in some new viewers for Robert Eggers‘ viking vision. Our review of the movie from Joey is here, but if you’re a gamer, be sure to check this out.
Here is the press release from Focus Features:
Focus Features, in partnership with global gaming firm Loaded, announced today that it’s thinking differently about promotion for its upcoming movie The Northman, an action-filled epic from director Robert Eggers that follows a young Viking prince on his quest to avenge his father’s murder.
The firms collaborated to create a custom, playable RPG based on the thematic direction of the movie as a way to drive engagement around the film’s April 22nd release, releasing a trailer and partnering with content creators from Twitch and YouTube to promote their first entry into the metaverse.
Top gaming content creators will play “Vengeance: Inspired by The Northman” live on their streams to preview the experience, which estimates a 20+ hour play time for completion of main and side quest storylines. The public can also play the RPG starting today, for free, by entering island code 6089-1011-3272 into Fortnite.*
Global gaming firm Loaded pitched Focus Features on building the experience back in December 2021and has been working with Team Unite to build “Vengeance” since shortly thereafter. Loaded supports a cadre of top brands with gaming strategies and campaign execution, as well as manages some of the biggest creators in the gaming industry.
“We love how forward-thinking Focus has been as a partner,” said Loaded VP of Creative, Ashley Hsieh. “For a lot of brands, the future is scary enough that they continue to do what has worked in the past. When we get an opportunity to partner with a group who is willing to really think about things from a new perspective, it allows us to approach the market from a new direction. These are the types of engagements that change the paradigm, and we’re so proud to have been able to design this experience on behalf of the great team over at Focus.”
The Northman is released exclusively in theaters April 22. The movie is packed with a cast full of legendary stars working at the height of their skill, including Alexander Skarsgård, Nicole Kidman, Anya Taylor-Joy, Willem Dafoe, Ethan Hawke, and Björk.
*This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.